Late Modernism/ Postmodernism: development in printing technology gave designers better control over their work, and led designers to a do it yourself approach. Andy Warhol and other artists led the Pop Art movement combined advertising, comic strips, and product packaging.
Ivan Chermayeff and Tom Gesmar: introduced abstract design to corporate identity, they believed design is for solving problems. The Mobile logo is one of their most iconic logos.
Yusaku Kamekura: combined European Modernism with traditional Japanese aesthetics, designed first Olympics posters to use photography, and he led/ organized Japanese graphic design profession. His works were a blend of things studied from Bauhaus and constructivism that showed use of color, light, geometry, and photography.
Herb Lubalin: Mastered expressive typography and type as image, he also rejected rational modernism. He co-founded the International Typeface Corporation for new typefaces in the new technology, and his designs were considered loose/experimental.
Seymour Chwast: he combined illustration and design, incorporated historic styles, and co-founded Push Pin Studios. He was inspired by Walt Disney, Victorian Type, and comic books. He revived historic styles and made them more fun and visually expressive.
Milton Glaser: designed iconic logos, posters, magazines, and restaurants. He embraced the historical styles, ornaments and complexity. His writing and teaching greatly influenced others.
George Lois: developed ad campaigns for top brands and designed iconic/ controversial magazine covers. His works caught the eye of Esquire magazine and he created covers such as the Muhammad Ali making him look like a Christian martyr; he also did a cover with a single quote from the Vietnam war.
Wim Crouwel: made radical typeface designs for computer, co-founded influential multidisciplinary design studio, and he created a grid system for museum communications. His typographic work shows the style of Dutch design as clean and functional.
Walter Landor: built one of the world's largest brand design agencies, and pioneered design based on consumer research. He thought of design as communication and not art.
Otl Aicher: designed grid-based pictograms that became an international visual language. He relied on visuals instead of text to relay information especially during the Olympics.
Michael Vanderbyl: expanded graphic design into multiple disciplines and helped establish San Francisco as a design hub. His earlier works combined simple typography with fun postmodern elements such as patterns, pastels colors, diagonals, and textures.
Peter Saville: designed influential album covers and focused on conceptual imagery to give emotional connection between fans and band. He was influenced by early-modern typographers.
