The Digital Era: Apple launches Macintosh personal computer in 1984, and uniquely geared to designers and opened new possibilities of better control as well as speeding up the exploration process.
April Greiman: pioneered computer technology as a design tool, and established New Wave design in the U.S. She does transmedia work, hybrid imagery, visual communication, combining different elements together in terms of space. She uses the approach of letting things float in space, layering type and making it illegible.
Rudy Vanderlans &Zuzana Licko: founded the experimental design journal and designed groundbreaking digital typefaces. Vanderlans used the freedom from the computer to design layouts, while Licko gained a disciplined method for designing type.
Edward Fella: created handmade lettering/design, he would collage found imagery pieces with hand-drawn type which had Dada and Surrealism influences in the design.
Muriel Cooper: pioneered design for screen, she also blended graphic design and computer science. She co-founded the research group for Visual Language Workshop which was later part if the MIT's media lab.
Steven Heller: wrote multiple books/articles about design, and he co-founded innovative educational programs. Through his many books Heller has created a deeper understanding to public and designers.
Stephen Doyle: uses color's power to create communication and connection. Doyle uses clean type, bright color, and beautiful photography to get unified and identifiable brands included on thousands of products. He also creates illustrations that focus in a single word then transforms making them visually consistent and force views to think.
Paula Scher: illustrates with typography and designs distinctive identities for cultural institutions and corporations. She began using type in a conceptual way that allowed her to be persuasive, expressive and aggressive. She experimented with older type styles to create something more expressive than Helvetica.
Michael Bierut: designs bold identities and co-founded online forum for design. His love of album covers led him to design, he also developed a bold visual language for large cropped type.
John Maeda: combines design and technology, he also advocates computer knowledge for designers. He created the Reactive Square which had shapes responding to sound, and he did Time Paint which was a time-based program of flying colors.
Stefan Sagmeister: designed innovative CD packaging and he pushes/ provokes with his works. His innovative designs would have specific object with a hidden image inside them. He also used his body to push the meaning of his message further.
